Are you getting traffic to your site but, are disappointed in the number of orders? A few tweaks to a sites checkout process can be the difference between success and failure with an online store.
Do you know your conversion rate? It is important that you have an analytics package installed on your site and it’s tracking conversions. Google Analytics is not only great, it’s also free.
When you increase your conversion rate from 1% to 2%, it’s not just a 1% increase. It’s a 100% increase. So depending on your traffic, even a small percentage increase could have an enormous impact on your bottom line.
The guys over at Search Engine Land have some good tips today on making your checkout process more user friendly. Take a look at the article then get to work improving your online checkout process.