PPC Marketing Services in Lafayette, LA
Get immediate results with our PPC marketing campaigns.
Instead of taking a wait-and-see approach when it comes to online advertising, why not try pay-per-click (PPC) marketing? Our team at Raxxar can get your business in front of your target audience right away, through highly-targeted PPC campaigns that deliver tangible results. We'll put your advertising dollars to good use, generating qualified leads and boosting your brand's web visibility in no time.
HOW IT WORKS
WHAT IS PPC MARKETING?
PPC marketing, also known as search engine advertising, is a form of a direct response marketing strategy that involves paying a publisher (like Google Ads or Facebook) each time your ad is clicked. PPC ads are displayed at the top of search engine results pages (SERPs) and on other relevant websites across the web, making them highly visible to potential customers. A well-executed PPC campaign can be an extremely effective way to drive relevant traffic to your website, generate leads, and boost sales.
DRIVE BUSINESS GROWTH
PAID ADS THAT PAY OFF
Opportunity cost is one of the major disadvantages of organic search engine optimization (SEO). In fact, it can take months, or even years, for a website to rank organically on search engines for relevant keywords. While organic SEO is a valuable long-term strategy, PPC advertising allows you to jump ahead of your competition by immediately placing your business in front of potential customers.
PPC advertising provides immediate web visibility for your business. As soon as you launch your campaign, your ads will be displayed across the internet. For instance, if you run a PPC campaign on Google Ads, your brand can appear on websites and applications that are part of the Google Display Network (GDN). There are about 2 million websites on the GDN, reaching 90% of internet users worldwide.
GRANULAR AD TARGETING
Granular targeting is one of the major advantages of PPC advertising. You can target potential customers based on their demographics, interests, and even past purchases. This level of targeting allows you to reach the most relevant audience for your business. You can also limit your ads to certain geographical areas, ensuring that they are only displayed to people within your target market.
SCALEABLE AND MEASURABLE
PPC advertising services are highly scalable, making them a great option for businesses of all sizes. You can start with a small budget and increase your ad spend as your campaign progresses. PPC campaigns are also highly measurable, allowing you to track the number of clicks, leads, and sales generated by your ads. This data is crucial in making sure that you’re getting the most out of your investment.
TESTING AND EXPERIMENTATION
PPC advertising is a great way to test and experiment with different internet marketing strategies. You can try out different ad groups, keywords, and bid prices to see what works best for your business. This level of flexibility allows you to fine-tune your campaign, ensuring that your paid advertising efforts are generating the best possible results.