Website Speed Optimization in Lafayette, LA
Enjoy fast-loading pages and improved website performance.
The race to the top is always on, which means your business can't afford to fall behind. Website speed is a critical part of the user experience and a key factor for search engine rankings, especially on Google. Raxxar's website speed optimization service can transform your slow-loading website into a lean and mean revenue-generating machine, without sacrificing quality, functionality, and design.
SITE SPEED OPTIMIZATION
REASONS TO OPTIMIZE SITE SPEED
When it comes to running a website, speed is everything. In fact, studies have shown that when a website takes more than 3 seconds to load, 40% of visitors will leave. That’s not a statistic you want to be a part of. Aside from lower bounceback rates, optimizing a slow website comes with tons of other benefits.
Speed is king when it comes to attracting potential customers. A recent study conducted by Google showed that for every second delay in site page load, conversions can fall by up to 20%. Imagine what kind of impact a five-second delay could have on your business. If you are wondering why your website receives a lot of traffic but results in very few conversions, site and page speed optimization may be the answer.
BETTER RANKING IN SEARCH ENGINES
Google has long been vocal about the importance of site speed when it comes to ranking in search engine results pages (SERPs). The same goes for other major search engines, like Yahoo! and Bing. Search engine algorithms are constantly changing, and the latest updates put a higher emphasis on site speed. That means that if your website is slow, you’re likely to see a drop in your ranking.
FIRST IMPRESSIONS LAST
You only have one chance to make a great first impression. Your website is the face of your brand, and if it’s slow, potential customers will judge you before they even have a chance to learn about your business. In a world where people are constantly bombarded with a lot of options, you can’t afford to let your website be an afterthought.
IMPROVED USER EXPERIENCE
People are impatient. If your website takes too long to load, they will leave. This is especially true for mobile users, who are more likely to bounce from a website that doesn’t load quickly. According to Google, people who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.