Lead Generation Agency in Lafayette, LA
Implement an effective lead conversion strategy to turn "browsers" into "customers."
Every business dreams of converting as many website visitors as possible into paying customers, but it's not always easy to make that happen. A big part of the challenge lies in creating a website that's properly optimized for lead conversions. Raxxar can break down the barrier that's preventing your business from reaching its full potential, allowing you to capitalize on your website's traffic and turn every opportunity into a sale.
OUR MULTI-STEP APPROACH TO CONVERSION RATE OPTIMIZATION (CRO)
Here at Raxxar, we use a multi-step approach to help you identify and correct any areas of your website that are causing potential customers to abandon the lead conversion process.
The first step is an in-depth website audit, which allows us to take a look under the hood and see how your website is performing from a conversion standpoint. We will go through every landing page of your website to see how well it is currently optimized and how it can be improved to attract more leads.
Some of the areas we'll focus on include:
- Website Design and Layout
- Functionality and Usability
- Navigation and Architecture
- Web Copy and Content
- Calls to Action (CTAs)
- Forms and Lead Capture
Once we have a clear understanding of your website's strengths and weaknesses, we will compare it to your top competitors to see how they are performing in terms of conversion rates. This will give us a good idea of the benchmarks we need to beat in order to help you achieve your desired results.
Based on our findings from the website audit and competitor analysis, we will create a detailed hypothesis of what's causing your website's visitors to leave before completing the sales process. This will serve as our roadmap for the rest of the CRO campaign.
LEAD CAPTURE DESIGN
The next step is to create lead capture forms and landing pages that are both effective and user-friendly. Our web designers, graphic artists, and copywriters will work together to create designs that appeal to your target audience. We'll make sure that the forms are easy to fill out and the landing pages are compelling enough for qualified leads to take the desired action. We will also add a pricing page and customer testimonials on your website to make sure that all the leads that visit your site have the opportunity to learn more about your product or service.
TESTING AND OPTIMIZATION
As part of our lead generation strategy, we will continuously test and optimize your website to ensure that it is performing at its best. We will run A/B tests on your landing pages, forms, and calls to action to see which ones convert leads at the highest rate.
Once we have implemented all of the lead conversion strategies, we will measure the results and provide you with a detailed report of how your website has improved in terms of lead conversion rate. We use a variety of lead conversion metrics to track your progress, including bounce rate, average session duration, and the number of leads generated.