Have you ever done a PPC (Pay Per Click) campaign? Finding the right keywords is what its all about. Once you find your keywords then you have to find the ones that actually convert. For the most part if there is a keyword out there that converts well then its going to cost you.
Have you ever wondered what the most expensive Google PPC keywords are? Well if you have there is an ongoing list that just recently got updated (November 2nd 2012).
And the winner is “Mesothelioma Settlement” which cost a massive $142.67 CPC (Cost Per Click). Now you know why lawyers charge and cost so much!
Take a look at this list (hopefully your keywords are not on it).