Hot and Cold Trends in Search Going into 2013

Hot & Cold Trends in Search Going Into 2012

This is a very interesting article pertaining to “Search”.  Its a little lengthily however it does have a lot of information and a lot of the article are graphs and snapshots.  Here are a couple of facts right in the beginning that stood like a sore thumb in my opinion.

  • 66% of marketers’ budgets grew in the last 12 months (a quarter of those by more than 25%)
  • 6 out of 10 marketers intend to grow SEO headcount in 2013
  • 16% of organizations now have Search in its own dedicated department
  • SEO jobs advertised online increased by 24% in 2012, and the number of professionals on Linked-In increased by 112%

(Original Source)

Heres a complete list of stats that are covered.

  1. Recognition Of The Natural Search Opportunity
  2. Exact Match Keyword / Anchor Text
  3. Content Marketing
  4. Thin Content / Bad Guest Posts
  5. Big Data Mashup
  6. [Not Provided]
  7. Link Earning
  8. Link Building
  9. Enhanced Search Results
  10. Mobile

If you would like to see the entire article (which I do recommend) simply go here.