A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search.

Do you agree?

Should you stop running your paid search campaigns?  Or do you think you should continue?

Read the full article here:
3 Reasons You Shouldn’t Turn Off Paid Search – Search Engine Watch (#SEW)