Lead Generation Agency in Lafayette, LA
Implement an effective lead conversion strategy to turn "browsers" into "customers."
Every business dreams of converting as many website visitors as possible into paying customers, but it's not always easy to make that happen. A big part of the challenge lies in creating a website that's properly optimized for lead conversions. Raxxar can break down the barrier that's preventing your business from reaching its full potential, allowing you to capitalize on your website's traffic and turn every opportunity into a sale.
OUR SERVICES
OUR MULTI-STEP APPROACH TO CONVERSION RATE OPTIMIZATION (CRO)
Here at Raxxar, we use a multi-step approach to help you identify and correct any areas of your website that are causing potential customers to abandon the lead conversion process.
WEBSITE AUDIT
The first step is an in-depth website audit, which allows us to take a look under the hood and see how your website is performing from a conversion standpoint. We will go through every landing page of your website to see how well it is currently optimized and how it can be improved to attract more leads.
Some of the areas we'll focus on include:
- Website Design and Layout
- Functionality and Usability
- Navigation and Architecture
- Web Copy and Content
- Calls to Action (CTAs)
- Forms and Lead Capture
COMPETITOR ANALYSIS
Once we have a clear understanding of your website's strengths and weaknesses, we will compare it to your top competitors to see how they are performing in terms of conversion rates. This will give us a good idea of the benchmarks we need to beat in order to help you achieve your desired results.
HYPOTHESIS CREATION
Based on our findings from the website audit and competitor analysis, we will create a detailed hypothesis of what's causing your website's visitors to leave before completing the sales process. This will serve as our roadmap for the rest of the CRO campaign.
LEAD CAPTURE DESIGN
The next step is to create lead capture forms and landing pages that are both effective and user-friendly. Our web designers, graphic artists, and copywriters will work together to create designs that appeal to your target audience. We'll make sure that the forms are easy to fill out and the landing pages are compelling enough for qualified leads to take the desired action. We will also add a pricing page and customer testimonials on your website to make sure that all the leads that visit your site have the opportunity to learn more about your product or service.
TESTING AND OPTIMIZATION
As part of our lead generation strategy, we will continuously test and optimize your website to ensure that it is performing at its best. We will run A/B tests on your landing pages, forms, and calls to action to see which ones convert leads at the highest rate.
MEASURING RESULTS
Once we have implemented all of the lead conversion strategies, we will measure the results and provide you with a detailed report of how your website has improved in terms of lead conversion rate. We use a variety of lead conversion metrics to track your progress, including bounce rate, average session duration, and the number of leads generated.
HOW IT WORKS
HOW CAN RAXXAR BOOST YOUR SITE'S CONVERSION RATE
In addition to web design and development, Raxxar can increase your lead conversion rates using other lead conversion strategies, such as content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.
CONTENT MARKETING
Raxxar's team of experienced copywriters will help you create and distribute engaging, relevant, and persuasive content that will convert leads into customers. Our goal is to help you attract more visitors to your site, keep them engaged, and influence their purchasing decisions. Publishing quality content not only helps with lead conversion optimization but also builds trust and credibility with your audience.
EMAIL MARKETING
Email marketing is a powerful way to reach your target audience on a more personal level. Raxxar's team of email marketing experts can help you create attractive and effective email newsletters, announcements, and other promotional materials that will encourage potential customers to visit your site and convert into leads.
SEARCH ENGINE OPTIMIZATION (SEO)
One of the most effective ways to attract more qualified leads to your website is through SEO. By being on top of the search engine results pages (SERPs), you can ensure that your business is seen by more potential customers. Raxxar can help you achieve this goal through a variety of SEO services, such as keyword research, on-page optimization, link building, and more.
PAY-PER-CLICK (PPC) ADVERTISING
Raxxar can help in-house sales and marketing teams create and manage effective PPC campaigns that will generate more leads and conversions from paid search traffic. PPC marketing is one of the quickest ways to get your business in front of your target audience, and with Raxxar's help, you can be sure that your campaigns are targeting the right keywords and reaching the right people.
SOCIAL MEDIA MARKETING
With over 56% of the world's population on social media, it's no surprise that businesses are turning to social media marketing to reach their target market. Raxxar can identify the right social media platform(s) for your business, create engaging content, and track your campaign's effectiveness. We can help you reach more leads and customers through social media marketing and generate a higher return on investment.