PPC Marketing Services in Lafayette, LA
Get immediate results with our PPC marketing campaigns.
Instead of taking a wait-and-see approach when it comes to online advertising, why not try pay-per-click (PPC) marketing? Our team at Raxxar can get your business in front of your target audience right away, through highly-targeted PPC campaigns that deliver tangible results. We'll put your advertising dollars to good use, generating qualified leads and boosting your brand's web visibility in no time.
HOW IT WORKS
WHAT IS PPC MARKETING?
PPC marketing, also known as search engine advertising, is a form of a direct response marketing strategy that involves paying a publisher (like Google Ads or Facebook) each time your ad is clicked. PPC ads are displayed at the top of search engine results pages (SERPs) and on other relevant websites across the web, making them highly visible to potential customers. A well-executed PPC campaign can be an extremely effective way to drive relevant traffic to your website, generate leads, and boost sales.
DRIVE BUSINESS GROWTH
PAID ADS THAT PAY OFF
Opportunity cost is one of the major disadvantages of organic search engine optimization (SEO). In fact, it can take months, or even years, for a website to rank organically on search engines for relevant keywords. While organic SEO is a valuable long-term strategy, PPC advertising allows you to jump ahead of your competition by immediately placing your business in front of potential customers.
INSTANT RESULTS
PPC advertising provides immediate web visibility for your business. As soon as you launch your campaign, your ads will be displayed across the internet. For instance, if you run a PPC campaign on Google Ads, your brand can appear on websites and applications that are part of the Google Display Network (GDN). There are about 2 million websites on the GDN, reaching 90% of internet users worldwide.
GRANULAR AD TARGETING
Granular targeting is one of the major advantages of PPC advertising. You can target potential customers based on their demographics, interests, and even past purchases. This level of targeting allows you to reach the most relevant audience for your business. You can also limit your ads to certain geographical areas, ensuring that they are only displayed to people within your target market.
SCALEABLE AND MEASURABLE
PPC advertising services are highly scalable, making them a great option for businesses of all sizes. You can start with a small budget and increase your ad spend as your campaign progresses. PPC campaigns are also highly measurable, allowing you to track the number of clicks, leads, and sales generated by your ads. This data is crucial in making sure that you’re getting the most out of your investment.
TESTING AND EXPERIMENTATION
PPC advertising is a great way to test and experiment with different internet marketing strategies. You can try out different ad groups, keywords, and bid prices to see what works best for your business. This level of flexibility allows you to fine-tune your campaign, ensuring that your paid advertising efforts are generating the best possible results.
HIGHLY-TARGETED PPC CAMPAIGNS
OUR FULL RANGE OF PPC CAMPAIGN MANAGEMENT SERVICES
Here at Raxxar, we offer a full range of PPC campaign management services, from keyword research and ad creation to bidding management, campaign optimization, and so much more.
PPC AUDIT
Before we begin working on your PPC campaign, we'll conduct an in-depth audit of your business to identify the gaps and opportunities in your current marketing strategy.
This audit includes an analysis of your website, competitor landscape, and current PPC campaigns. Once we have a good understanding of your business and goals, we'll conduct extensive keyword research to identify the best keywords for your PPC campaign.
CUSTOM PPC ADS
Our PPC experts can help you create high-performing ads that will generate clicks and conversions. We’ll help you choose the right keywords, create compelling ad copies, and write crystal clear calls-to-action that will stand out on a crowded search engine results page.
In addition to Google Ads, we can also create campaigns for Bing Ads, Yahoo! Ads, Facebook Ads, and other popular PPC platforms. Whether you need to create search ads, video ads, or social media ads, we’ve got you covered.
AD BIDDING MANAGEMENT
Raxxar’s bid management services will help you get the most out of your PPC campaign. We’ll optimize your bids for maximum return on investment (ROI), making sure that you’re not spending more than necessary on clicks.
We can also help you create rules-based bidding strategies that will automatically adjust your bids based on specific criteria, such as budget, target cost per acquisition (CPA), or desired conversion volume. We will maximize your chances of getting in front of the right people, at the right time, and at the right price.
PPC CAMPAIGN OPTIMIZATION
We'll make sure that your PPC campaign is constantly optimized for maximum performance. Our team of experts will analyze your data and make changes to your campaign settings based on what's working (and what's not).
Our team will make sure that your ad group is organized, your keywords are relevant, and your bids are competitive. We'll also include negative keywords to help you avoid wasting money on irrelevant clicks. Our goal is to make your paid search efforts as profitable as possible.
A/B TESTING
Raxxar’s PPC experts can help you test and optimize your ads for maximum performance. We’ll create multiple versions of your ad and test them against each other to see which one performs best.
We’ll also test different combinations of keywords, landing pages, and bid prices to find the optimal setup for your campaign. We'll help you find the perfect ad copy that will generate the most clicks and conversions.
RETARGETING
Did you know that you can target people who have already visited your website? Retargeting is a great way to reach out to past visitors and encourage them to come back and make a purchase.
Raxxar’s PPC experts can help you set up a PPC retargeting campaign that will reach out to those who have already expressed an interest in your product or service. Instead of targeting all of the people who are searching for your business, we’ll target the ones who are most likely to convert.
COMPREHENSIVE ANALYSIS AND REPORTING
At the end of every campaign, we’ll provide you with a detailed report that outlines the results of our efforts. This report will include data on impressions, clicks, conversions, cost-per-acquisition (CPA), and other important metrics.
We’ll also identify areas where we were able to improve performance and suggest ways on how you can continue to improve your PPC marketing efforts. Our goal is to help you track the success of your PPC campaign and make data-driven decisions that will improve your bottom line.
FULL-SERVICE PPC MANAGEMENT
PPC AGENCY THAT DELIVERS RESULTS, NOT EXCUSES
Here at Raxxar, we manage PPC campaigns with utmost transparency and accountability. We know that great results don’t happen by accident – they require hard work, dedication, and a lot of experience. We have a proven track record of delivering results for our clients, and we’re not afraid to put in the hard work needed to get your PPC campaign off the ground.