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Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page. However, their are numerous metrics in Facebook Insights that can be misleading.  It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly. Read the…

Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” What…

A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app.  This app was used to track their web search activity over a two week period. One statistic included in the study was the locations where searches were made and how search activity was affected by the…

With the rise of social media, relationship building is becoming a more critical part of many aspects of SEO and SEM. Yes, it can lead to links, but it can also lead to traffic and conversions, which is just as good as a link in many cases. Jo Turnbull and Erin Everhardt, presenters of “Screw…

A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search. Do you agree? Should you stop running your paid search campaigns?  Or do you think…

Judi Hembrough from the Plantronics Corporation has created a list of “10 Rules of Mobile Etiquette for Small Businesses”.  These are very important practices for all business owners to implement. Do you follow her first three rules? 1.  Move 10 feet away if you must take a call. 2.  Avoid checking that smart phone in…

Many recent blogs about link building have contained information about content marketing, infographics or RCS.  If, however, you do not have the resources or time to implement these practices, check out these seven link building tactics that you can use in your small business: 1.  Local Newspapers 2.  Search for Mentions 3.  Local Maps 4. …

The Digg Corporation is planning to move into the RSS feed market upon Google’s decision to the close its popular RSS feed reader Google Reader. Google Reader has announced that it will end its run on July 1st of 2013. According to Digg president Andrew McLaughlin, “We’ve been planning to build a reader in the…

Users of Twitter’s self-serve advertising service can now advertise in two new ways, based on Interest and device. Users can be targeted based on who they are following as 350 specified categories of interest. If you’re a golf shop owner, you might want to target users with the same interests as those who follow  a…

Pinterest has become a very popular website for social media, yet for some reason small businesses have not been using Pinterest as much as they have been using other websites, such as Facebook and Twitter. Ten comical reasons are explored in this article about why more small businesses are not adopting Pinterest.  If “Monetization Just…