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There are six things that are going well for online marketers, and Carrie Hill digs deeper into what is working when it comes to online marketing. Some strategies that are discussed include choosing the right social media, making sure you have the correct analytics, and using the tools provided by both Google and Bing for…

What exactly is Foursquare?  Are you using it for your business? Ingrid Lunden interviewed Foursquare CEO Dennis Crowley during the Mobile World Congress in Barcelona, where he met with 33 different companies. A few of her questions include: 1.  How much are you using check-ins as a business service, for lead generation? How is that…

Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” What…

With the rise of social media, relationship building is becoming a more critical part of many aspects of SEO and SEM. Yes, it can lead to links, but it can also lead to traffic and conversions, which is just as good as a link in many cases. Jo Turnbull and Erin Everhardt, presenters of “Screw…

Many recent blogs about link building have contained information about content marketing, infographics or RCS.  If, however, you do not have the resources or time to implement these practices, check out these seven link building tactics that you can use in your small business: 1.  Local Newspapers 2.  Search for Mentions 3.  Local Maps 4. …

A new app called MessagMe has been disabled by Facebook as of March 15, 2013.  MessageME, one of the most popular apps for users, is conflicting with businesses that do business with Facebook and thus a backlash has occurred. According to sources familiar with Facebook’s decision to disable the app, one argument is that MessageMe…

Here is a great post titled “Content, PPC & SEO: New Year, New Tricks”. They are recommending that in 2013 focus on “digital”. Digital as in “digital marketing”. One headline in the post that I love is “content: create once, publish everywhere”. This is so true, you don’t print up one business card and handed…

Real-time bidding (RTB) is expected to grow rapidly in 2013. As it grows, so will the cost per click. Plus making research even more important. Google now puts a heavy weight on relevancy. Your site must have good content, fresh content and all the relevant to your brand. 2012 was a huge year for real-time…

Three top line search marketing resolution for 2013 This article starts out with a great line  “the beauty of working in the digital marketing industry is that it is difficult to get bored”. This is so true. Here is a quick breakdown of the three top line search marketing resolutions. Prioritize budget effectively Look below…

Here are some search results and numbers for the month of November 2012. November usually has a high increase in searches due to the beginning of the holiday shopping period. 69.4% searches came from Google. 25.4% of searches were from Bing. Yahoo, AOL and Ask network were hardly even players. ComScore estimated over 17 billion…