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Read More6 Things Online Marketers Are Doing Right!
There are six things that are going well for online marketers, and Carrie Hill digs deeper into what is working when it comes to online marketing. Some strategies that are discussed include choosing the right social media, making sure you have the correct analytics, and using the tools provided by both Google and Bing for…
Read MoreWorking Remotely: Do You Trust Your Employees To Do So?
Working remotely… it’s all a matter of trust. Allowing employees to work at home is becoming a more popular workplace option these days. There are many ways to make a remote workplace office work. Managers must first maintain to employees working remotely is a privilege. Managers can (and should) test the efficiency of their remote…
Read MoreYouTube Is the Ultimate Social Media Time Suck
How much time do YOU spend on YouTube each day? This comic strip pokes fun at the power of YouTube and how addicted users can be when it comes to uploading content to YouTube. Just over seventy hours worth of content are uploaded to YouTube every minute according to research, and the author of the…
Read MoreDennis Crowley of Foursquare On Social Search, Platforms And Rivals
What exactly is Foursquare? Are you using it for your business? Ingrid Lunden interviewed Foursquare CEO Dennis Crowley during the Mobile World Congress in Barcelona, where he met with 33 different companies. A few of her questions include: 1. How much are you using check-ins as a business service, for lead generation? How is that…
Read More2 Deceiving Facebook Insights Metrics
Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page. However, their are numerous metrics in Facebook Insights that can be misleading. It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly. Read the…
Read MoreGoogle+: A Quick Start Guide
Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” What…
Read More77% Of Mobile Searches Happen At Home Or Work
A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app. This app was used to track their web search activity over a two week period. One statistic included in the study was the locations where searches were made and how search activity was affected by the…
Read MoreHow Relationship Building Interlinks With SEO
With the rise of social media, relationship building is becoming a more critical part of many aspects of SEO and SEM. Yes, it can lead to links, but it can also lead to traffic and conversions, which is just as good as a link in many cases. Jo Turnbull and Erin Everhardt, presenters of “Screw…
Read More3 Reasons You Shouldn’t Turn Off Paid Search
A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search. Do you agree? Should you stop running your paid search campaigns? Or do you think…
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