5 Reasons To Outsource Your Website Design

Whether you are a small business owner with a single website or an agency owner that oversees hundreds of sites, outsourcing website design and development can make your life less stressful and enable you to focus more on scaling your brand and building your business. Here are the top 5 reasons you should offload your…

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Local Online Marketing Resources

Email Marketing Mail Chimp Infusionsoft Skype Go To Meeting Lead Pages Animoto Keyword Research – Google Keyword Tool – Google Rich Snippet Validator Google Analytics Google Webmaster Tools Call Tracking Dropbox Puush Jing Screenflow Camtasia   Project Management – Asana – Activecollab Trello Basecamp Whitespark – Review Handout Generator https://www.whitespark.ca/review-handout-generator Freshbooks Outsourcing Fiverr Odesk  

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6 Things Online Marketers Are Doing Right!

There are six things that are going well for online marketers, and Carrie Hill digs deeper into what is working when it comes to online marketing. Some strategies that are discussed include choosing the right social media, making sure you have the correct analytics, and using the tools provided by both Google and Bing for…

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How to Spot a Social Media ‘Guru’ [COMIC]

This comic strip pokes fun at those who consider themselves above the cut when it comes to social media outlets such as Facebook and Twitter. Some people spend some much time on social media websites that they think they are above everybody else on these websites.  They then try to dispense advice to others and…

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Working Remotely: Do You Trust Your Employees To Do So?

Working remotely… it’s all a matter of trust. Allowing employees to work at home is becoming a more popular workplace option these days. There are many ways to make a remote workplace office work. Managers must first maintain to employees working remotely is a privilege. Managers can (and should) test the efficiency of their remote…

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YouTube Is the Ultimate Social Media Time Suck

How much time do YOU spend on YouTube each day? This comic strip pokes fun at the power of YouTube and how addicted users can be when it comes to uploading content to YouTube. Just over seventy hours worth of content are uploaded to YouTube every minute according to research, and the author of the…

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Dennis Crowley of Foursquare On Social Search, Platforms And Rivals

What exactly is Foursquare?  Are you using it for your business? Ingrid Lunden interviewed Foursquare CEO Dennis Crowley during the Mobile World Congress in Barcelona, where he met with 33 different companies. A few of her questions include: 1.  How much are you using check-ins as a business service, for lead generation? How is that…

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2 Deceiving Facebook Insights Metrics

Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page. However, their are numerous metrics in Facebook Insights that can be misleading.  It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly. Read the…

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Google+: A Quick Start Guide

Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” What…

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77% Of Mobile Searches Happen At Home Or Work

A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app.  This app was used to track their web search activity over a two week period. One statistic included in the study was the locations where searches were made and how search activity was affected by the…

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How Relationship Building Interlinks With SEO

With the rise of social media, relationship building is becoming a more critical part of many aspects of SEO and SEM. Yes, it can lead to links, but it can also lead to traffic and conversions, which is just as good as a link in many cases. Jo Turnbull and Erin Everhardt, presenters of “Screw…

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3 Reasons You Shouldn’t Turn Off Paid Search

A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search. Do you agree? Should you stop running your paid search campaigns?  Or do you think…

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10 Rules Of Mobile Etiquette For Small Businesses

Judi Hembrough from the Plantronics Corporation has created a list of “10 Rules of Mobile Etiquette for Small Businesses”.  These are very important practices for all business owners to implement. Do you follow her first three rules? 1.  Move 10 feet away if you must take a call. 2.  Avoid checking that smart phone in…

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Link Building For Small And Local Businesses

Many recent blogs about link building have contained information about content marketing, infographics or RCS.  If, however, you do not have the resources or time to implement these practices, check out these seven link building tactics that you can use in your small business: 1.  Local Newspapers 2.  Search for Mentions 3.  Local Maps 4. …

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Digg Plans To Build RSS Reader To Replace Google Reader

The Digg Corporation is planning to move into the RSS feed market upon Google’s decision to the close its popular RSS feed reader Google Reader. Google Reader has announced that it will end its run on July 1st of 2013. According to Digg president Andrew McLaughlin, “We’ve been planning to build a reader in the…

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10 Reasons Your Business Still Doesn’t Use Pinterest

Pinterest has become a very popular website for social media, yet for some reason small businesses have not been using Pinterest as much as they have been using other websites, such as Facebook and Twitter. Ten comical reasons are explored in this article about why more small businesses are not adopting Pinterest.  If “Monetization Just…

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