Advertising
YouTube Is the Ultimate Social Media Time Suck
How much time do YOU spend on YouTube each day? This comic strip pokes fun at the power of YouTube and how addicted users can be when it comes to uploading content to YouTube. Just over seventy hours worth of content are uploaded to YouTube every minute according to research, and the author of the…
Read More2 Deceiving Facebook Insights Metrics
Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page. However, their are numerous metrics in Facebook Insights that can be misleading. It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly. Read the…
Read More77% Of Mobile Searches Happen At Home Or Work
A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app. This app was used to track their web search activity over a two week period. One statistic included in the study was the locations where searches were made and how search activity was affected by the…
Read More3 Reasons You Shouldn’t Turn Off Paid Search
A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search. Do you agree? Should you stop running your paid search campaigns? Or do you think…
Read More10 Rules Of Mobile Etiquette For Small Businesses
Judi Hembrough from the Plantronics Corporation has created a list of “10 Rules of Mobile Etiquette for Small Businesses”. These are very important practices for all business owners to implement. Do you follow her first three rules? 1. Move 10 feet away if you must take a call. 2. Avoid checking that smart phone in…
Read MoreTwitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex
Users of Twitter’s self-serve advertising service can now advertise in two new ways, based on Interest and device. Users can be targeted based on who they are following as 350 specified categories of interest. If you’re a golf shop owner, you might want to target users with the same interests as those who follow a…
Read MoreDigg Plans To Build RSS Reader To Replace Google Reader
The Digg Corporation is planning to move into the RSS feed market upon Google’s decision to the close its popular RSS feed reader Google Reader. Google Reader has announced that it will end its run on July 1st of 2013. According to Digg president Andrew McLaughlin, “We’ve been planning to build a reader in the…
Read MoreWhat’s My Brand Identity and How Do I Communicate It?
What’s My Brand Identity and How Do I Communicate It? Your brand is the identity of your company! It’s basically how your customers see your company and associate the items that you sell to your company. Your brand is almost a representation of your business actions. Below is a link to a great article on…
Read MoreHot and Cold Trends in Search Going into 2013
Hot & Cold Trends in Search Going Into 2012 This is a very interesting article pertaining to “Search”. Its a little lengthily however it does have a lot of information and a lot of the article are graphs and snapshots. Here are a couple of facts right in the beginning that stood like a sore…
Read MoreBulk Editing Comes To AdWords Web Interface
This is straight from Google’s Blog. Google is releasing a new feature for “Bulk Editing” in Adwords. This bulk editing will allow you to make global changes in URL’s, Text and elements at the keyword, ad, ad group and campaign level. They are also stating that you can view all your changes before accepting them…
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