Marketing Consultant
What’s My Brand Identity and How Do I Communicate It?
What’s My Brand Identity and How Do I Communicate It? Your brand is the identity of your company! It’s basically how your customers see your company and associate the items that you sell to your company. Your brand is almost a representation of your business actions. Below is a link to a great article on…
Read MoreHot and Cold Trends in Search Going into 2013
Hot & Cold Trends in Search Going Into 2012 This is a very interesting article pertaining to “Search”. Its a little lengthily however it does have a lot of information and a lot of the article are graphs and snapshots. Here are a couple of facts right in the beginning that stood like a sore…
Read MoreEmail Marketing Done Right!
Email Marketing 101, that’s what I’m calling this particular article that I came across (and spent quite sometime going through). This is a cross between an “Interview”, “Seminar” and “Training Session”. We are going to get into making your emails more social and personal. Even if you are not into marketing you have to know…
Read MoreGoogle’s Most Expensive Keywords
Have you ever done a PPC (Pay Per Click) campaign? Finding the right keywords is what its all about. Once you find your keywords then you have to find the ones that actually convert. For the most part if there is a keyword out there that converts well then its going to cost you. Have…
Read MoreBulk Editing Comes To AdWords Web Interface
This is straight from Google’s Blog. Google is releasing a new feature for “Bulk Editing” in Adwords. This bulk editing will allow you to make global changes in URL’s, Text and elements at the keyword, ad, ad group and campaign level. They are also stating that you can view all your changes before accepting them…
Read MoreGoogle is Learning From Your Actions !
Your results may very. Thats right! Depending on where you live, Google will display different results based on your actual location. They have been doing this for quite some time now. Google is watching us, they know where we are…. Scary stuff! Check out this very large article that goes into the science of how…
Read MoreAnother Google Panda Update (#21)
Nov 5th, 2012 Google rolled out another “Panda Update”. Although Google states that the Update will only effect around 0.4% of the queries. That number is much greater if you are searching in the United States in English. Those results effected are said to be around 1.1% Here’s a list of all the updates and…
Read MoreTo Link Build or Not To Link Build
Link Building its working, wait now its not working and now Google says it is working, but now its not working. So is it or is it not the way to go? Check out this video to learn more.
Read MorePaid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops
If you are doing pay per click campaigns then you just might want to take note of this article. This shows the trends among the top search engines (Google, Yahoo and Bing). What I find very interesting is the fact that Yahoo has consistently grown as Google the powerhouse has been on the downfall. Back…
Read MoreGoogle Starts Shutting Down Its City Pages, Shifts To Google+ Local
It seems that Google is in the middle of making some more changes that will affect a lot of local businesses. After spending a lot of time and effort learning this system and getting some of our customers registered in the local city pages, we are now seeing and learning that Google is dropping that…
Read MoreHow To Make Your Online Checkout More User Friendly
Are you getting traffic to your site but, are disappointed in the number of orders? A few tweaks to a sites checkout process can be the difference between success and failure with an online store. Do you know your conversion rate? It is important that you have an analytics package installed on your site and it’s…
Read MoreHow often should you email customers?
Keeping in contact with your customers is an important part of being a success on the web. Any good SEO specialist will tell you that you have to email your customers every once and awhile, just to keep them interested in your business. The question then revolves around how often you should email your customers.…
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